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Cocchi Vermouth di Torino ‘Storico’

  • The original "Italian vermouth" referenced in classic cocktail books
  • Dynamic and powerful without being weighty
  • Vibrant, spicy botanicals such as cocoa, citrus, ginger, and rhubarb
  • Complements rich and salty foods
  • Classic in a Manhattan or with spicy whiskeys of all proofs
  • Premier example of the appellation Vermouth di Torino

The last remaining example of appellation Vermouth di Torino to comply with all of the classical requirements, Cocchi Vermouth di Torino ‘Storico’ has been produced since 1891. Cocchi uses estate Moscato as the wine base, and vibrant, spicy botanicals such as cocoa, citrus, ginger, and rhubarb. In contrast with other popular Italian vermouths, Cocchi Vermouth di Torino ‘Storico’ retains wines of Piedmont as the base and avoids a heavy sheen of vanilla that clashes with other cocktail ingredients. Vermouth di Torino stands apart as one of only two protected geographical indications of origin for vermouth, and is the style referenced by classic cocktail books when discussing “Italian vermouth.”

This vermouth is dynamic and powerful without being weighty. It adds elegance to a 2:1 Manhattan, Martinez or Palmetto. The fruity Moscato grape is counterbalanced by vegetal components, making Cocchi Vermouth di Torino ‘Storico’ easy to love over ice with a twist. Or enjoy its complexities in a low-ABV Collins by substituting it for gin. The bitter edge and brilliant acidity complement rich or salty foods. Serve with a cheese-and-charcuterie board for a unique and satisfying pairing. In a Manhattan, Cocchi is the classic. Pair with spicy whiskeys of all proof levels, from Bulleit to Booker’s.

keeps 0-2 years
keeps 2-3 weeks
pour varies

About Giulio Cocchi Spumanti Srl

Cocchi has produced wine-based aperitifs and traditional Piemontese sparkling wines since 1891. Since 1978, the company has been owned and operated by the Bava Family, themselves renowned producers of sparkling wine in Monferrato and Langhe. Giulio Cocchi was a young and creative pastry chef from Florence, where he worked in a popular bar located in Piazza del Duomo. In the late nineteenth century he moved to Asti, a small but lively town in northwest Italy, not far from Torino, and established himself as a distiller and winemaker. His Barolo Chinato, Aperitivo Americano and vermouths became well known during the Belle Epoque and the Italian Futurist period. By 1913 there were twelve Cocchi tasting Bars in Piemonte. Today the winery maintains its artisan character and follows Giulio’s original recipes to craft the distinctive wines that have made Cocchi a cult name worldwide. In the last 30 years, Cocchi has revived the forgotten wine categories Barolo Chinato and Vermouth di Torino. It was also a leader in establishing the appellation Alta Langa DOCG for traditional Piemontese spumante. Full details

About Vermouth di Torino DOP

Italy’s Piemonte region has long been known for its wines, from the fragrant Moscatos of Asti to the intricate-but-powerful Nebbiolos of Barolo and Barbaresco. At the same time, the long history of global trade funded by banks in the city of Torino brought exotic herbs from all over the world to the region. Combine the wine, the herbs, and an epicurean public hungry and thirsty for new things, and the modern history of Vermouth begins in the late 18th century. The Torino style of vermouth reflected the robust wines of the region, heady with Moscato fruit, sweet and opulent, but firmly bitter to mimic the bite of Nebbiolo’s great tannins. While the modern rules for Vermouth di Torino have been relaxed, a few traditional wineries, most notably Cocchi, still use Moscato for its unmistakable fragrance.

RECIPES See all 40 recipes for this product 40 recipes available at

L’ Americano

Build in a double rocks glass filled with ice:
1.5 oz Aperitivo Cappelletti
1.5 oz Cocchi Vermouth di Torino ‘Storico’
2 oz club soda
Garnish with an orange peel or orange wheel.


Stir with ice:
1.5 oz Hayman’s Old Tom Gin
0.75 oz Cocchi Vermouth di Torino ‘Storico’
¾ tsp maraschino liqueur
2 dash orange bitters
Strain into a coupe.
Garnish with orange peel.

Palmetto No. 1

Stir with ice:
1.5 oz Smith & Cross Traditional Jamaica Rum
1.5 oz Cocchi Vermouth di Torino ‘Storico’
2 dash orange bitters
Strain into a coupe.
Garnish with orange peel.

Rye Manhattan

Stir with ice:
2 oz rye whiskey
1 oz Cocchi Vermouth di Torino ‘Storico’
2 dash Angostura Bitters
Strain into a coupe.
Garnish with an orange peel and a cherry.

The Sicilian Kiss

Build in a double rocks glass filled with ice:
1.5 oz Henriques & Henriques Rainwater Madeira
1.5 oz Cocchi Vermouth di Torino ‘Storico’
8 drops Bittermens Orange Cream Citrate
Garnish with a lemon peel.

SKU Vintage Region Origin Desc Cepage % Alc Size/Pack Finish BTL Barcode Cs Barcode Cs Wgt
HZ 9120NVPiemonteITVermouth; SweetMoscato16.0%750/12T Cap8007117010108800711701110515.50 kg
HZ 9121NVPiemonteITVermouth; SweetMoscato16.0%375/12T Cap80071170113270800711701141911.30 kg