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Emilio Miró

Base map data ©2017 Google, Inst. Geogr. Nacional

The roots of Vermut de Reus extend to 1858, when Reus was the center of the Catalan wine trade. Producers from Penedes, Priorat and Terra Alta would bring their wines and brandies to Reus to sell, and by 1900 the expression “Paris, London and Reus” denoted the epicenters of the contemporary wine trade. Reus became a center of vermouth production to rival that of Torino and Chambéry, and prior to the outset of the Spanish Civil War, there were some 30 firms producing vermut in Reus alone. The house of Emilio Miró is one of the few survivors of this age and today is the most prominent remaining producer of Vermut de Reus. The tradition of La Hora del Vermut (Vermouth Hour) is once again a late afternoon fixture throughout Spain, especially in Catalunya, and Miró Rojo is found in nearly every café and vermuteria—on ice, with olives and an orange slice (spritz optional). Meanwhile, bartenders in the U.S. and U.K. are discovering that the subdued sweetness of the Miró Vermuts shine in classic cocktail proportions as tastes run toward drier yet no less flavorful formulations.

    Miró Extra Seco Vermut de Reus

    Miró Extra Seco Vermut de Reus

    SpainCatalunyaVermut de Reus

    17.0% Alc/Vol

    This vermouth has a distinctly Catalan character, and embodies many of the savory flavors found in the famed olives of the region. Truly dry—with no added sugar—it is made with herbs sourced from the Pyrenees mountains and citrus of the Mediterranean. Its wine base of Airén (La Mancha) and Macabeo (Penedes) adds a nice minerality. Enjoy neat, with a splash of tonic, or in a 1:1 Martini. The town of Reus (near Tarragona in Catalonia) is the historic epicenter for vermouth production in Spain, where for over a century the Miro name has set the benchmark for its wormwood-forward style. All production is today overseen by the family patriarch Pere Miro. Full details

    Miró Extra Seco Vermut de Reus
    Miró Extra Seco Vermut de Reus
    Miró Rojo Vermut de Reus

    Miró Rojo Vermut de Reus

    SpainCatalunyaVermut de Reus

    15.0% Alc/Vol

    Founder Emilio Miro Salvat earned great admiration for this well rounded and wormwood-forward ‘Rojo’ sweet red vermouth. Its easy style is ideal for the Catalan tradition of the ‘vermouth hour’, enjoying a glass on the rocks with olives. Miro Rojo also marries beautifully with rye or bourbon, revealing notes of baking spices. The town of Reus (near to Tarragona in Catalonia) is the historic epicenter for vermouth production in Spain, where for over a century the Miro name has set the benchmark for its wormwood-forward style. All production is today overseen by the family patriarch Pere Miro. Full details

    Miró Rojo Vermut de Reus
    Miró Rojo Vermut de Reus