• Flavorful, refreshing aperitif, makes the most famous of Spritz of Piemonte region
• Americano: gentian balanced with quinine and bright citrus
• In a spritz, it is served chilled with ice, soda and orange peel
• Fruit, spice and bitter undertones perfect many classic cocktails
• Pairs splendidly with pickles, nuts, charcuterie and cheeses

Made to the same recipe since 1891, this Moscato-based aperitif wine has long been a staple of Asti. While the Americano name implies a gentian focus, the wine also includes quinine and citrus for a flavorful, refreshing profile. In Piemonte it is served chilled with ice, a splash of soda and a peel of orange. Cocchi Americano Bianco’s combination of fruit, spice and bitter undertones can perfect a number of classic mixed drinks. This same profile makes it splendid pairing with all kinds of pickles, nuts, charcuterie and cheeses.

The simplest Cocchi Americano cocktails are often the best—just add club soda or sparkling wine. A slice of orange or grapefruit lifts everything up and stimulates the nose and brain. These drinks are all-purpose aperitifs, perfect before a meal at home or in a restaurant, where the longer shelf-life and lower pour-cost give great value to bars and customers alike. Keep open bottles chilled, and use within a few weeks for best results.

keeps 0-2 years
(50-65ºF)

keeps 2-3 weeks
(refrigerate)

pour varies
(48-55ºF)

About Giulio Cocchi Srl

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Cocchi has produced wine-based aperitifs and traditional Piemontese sparkling wines since 1891. Founder Giulio Cocchi was a young pastry chef from Florence, but relocated to Asti in Italy's Piemonte region and established himself as a winemaker. His Aperitivo Americano, Barolo Chinato and defining vermouths became darlings of the Belle Epoque and the Italian Futurist periods, and by 1913 there were twelve Cocchi tasting bars in the region.

Since 1978, the company has been owned and operated by the Bava Family, themselves highly regarded producers of sparkling wine in Monferrato and Langhe. Today, the winery maintains its artisan character and follows Giulio’s original recipes to craft the distinctive wines that have made Cocchi renowned worldwide. Over the past 30 years, Cocchi has revived the forgotten wine categories Barolo Chinato and Vermouth di Torino, and was integral in establishing the Alta Langa DOCG for traditional Piemontese spumante. Full details

About Americano

Americano is the name of a category of aperitif wines, enshrined in Italian and EU law, which derive flavor first from gentian and may also be colored red or yellow. That the word ‘Americano’ is also used in reference to a mixed drink and a coffee drink is no mistake—the term originates from the Italian word ‘amaricante’, meaning bittered. Gentian is the most bitter of the bitters, so fruit notes and sweetness are often more intense in Americano-style wines; thus, they are classically drunk with soda. Full details