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Aperitivo Mazzura

  • Stunning fuchsia-colored Italian red bitter aperitivo
  • Excellent in a Spritz, Negroni or Boulevardier
  • Color is natural and vegan-friendly
  • Venerable producer of aperitivi and amari in Alto Adige

Aperitivo Mazzura distinguishes itself in both its multidimensional flavor and stunning fuchsia color. Botanicals are sourced from Dolomite hills and valleys in Italy's Triveneto region, birthplace of the spritz. Mazzura's color comes from a unique blend of flowers and fruits that is entirely natural and vegan-friendly. Try Mazzura in a Negroni, Boulevardier or Spritz. It is made just outside of Trento in Alto Adige by the Cappelletti family, who also produce a number of other exceptional aperitivi and amari.

unopened, store verticallyunopened, store vertically
keeps 0-2 years
once openedonce opened
keeps 6-8 weeks
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pour varies

About Antica Erboristeria Cappelletti

The producer, which goes by the full name Antica Erboristeria Cappelletti, was first established in 1906. For most of their first century they were located in the historic Piazza Fiera in the center of Trento. Today they are located 20 km south of Trento in Aldeno, surrounded by vineyards and apple orchards. As the name would suggest, the firm was and is still today focused on products from traditional herbs, roots and flowers. They achieved fame in the region for their productions of amari and aperitivi, including the classic red bitter Aperitivo Cappelletti. All production is done in house by the fourth generation of the family, Luigi and Maddalena Cappelletti. Full details

About Red Bitter Aperitif

While the base origin of all spritzes is the “Spritzer” (the soda siphon), the story of the “Spritz” we commonly see in Italy today shares a history with Cappelletti in the Triveneto. This drink is most typically a combination of a red bitter with wine, soda, and a slice of orange. Legend has it that the Emperor Franz Ferdinand enjoyed the bitter and sour notes when adding citrus into certain wines. During the First World War, soldiers of the Austrian Empire would order the Spritz to add depth to the local wine. Locals would counter that the Austrians could not handle the local bitter aperitivi without some dilution. As important as taste is the color, with Carmine (Cochineal) being a great source of pride (and wealth) for the region. This is because the all-natural color from carmine is a stunning crimson red, long prized in garments, food, and drink. Other, modern, iterations of red bitter use vegan-friendly color—all-natural flowers and fruits in the case of Cappelletti's Aperitivo Mazzura. Full details

RECIPES See all 17 recipes for this product 17 recipes available at


Build in wine glass with ice:

2 oz Aperitivo Mazzura

3 oz dry white wine

1 oz soda or seltzer

Garnish with orange slice

Bosc Word

Shake with ice:

0.75 oz Hayman’s London Dry Gin

0.75 oz Rothman & Winter Orchard Pear Liqueur

0.75 oz Aperitivo Mazzura

0.75 oz lime juice

Strain into a coupe.

Mount Washington

Build in a double rocks glass filled with ice:

1.5 oz Aperitivo Mazzura

1.5 oz Dolin Blanc Vermouth de Chambéry

1.5 oz non-alcoholic apple cider

Garnish with a lemon peel.

Old Pal

Stir with ice:

1 oz Aperitivo Mazzura

1 oz rye whiskey

1 oz Cocchi Vermouth di Torino Extra Dry

Strain into coupe glass

Garnish with orange peel

SKU Vintage Region Origin Desc Cepage % Alc Size/Pack Finish BTL Barcode Cs Barcode Cs Wgt
HZ 9304NVTrentino-Alto AdigeITBitter; Wine-basedPinot Bianco, Garganega,Trebbiano17.0%200/15screwcap80185710023258018571022200
HZ 9303NVTrentino-Alto AdigeITBitter; Wine-basedPinot Bianco, Garganega,Trebbiano17.0%750/12screwcap8018571002165801857102216317.30 kg