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Averell Damson Gin

  • Bright, all-natural gin liqueur made with heirloom Damson Plums.
  • A true farm-to-table spirit made with fruit grown by small, family-owned orchards in upstate New York.
  • Lends terrific color to cocktails.
  • Higher proof and less sweet; excels as a base or as an alternative to citrus in cocktails; recommended in 1 oz portions or higher.
  • Mix with ginger beer, in a classic sour or fizz; or for tart fruit and sweet spice in stirred cocktails.

Averell is an exceptionally bright liqueur—the fresh-pressed juice of heirloom Damson Plums married to a botanical gin marked by juniper, warm winter spices, bay leaf and ginger. Delicious with seltzer, sparkling wine or ginger beer, in both hot and cold black tea, or on its own, over ice. The history of the Damson dates to the dawn of civilization. Prized by the Romans and Crusaders, its cultivation spread throughout Europe and later to the orchards of North American colonial settlers who appreciated its nervy character: rich, intensely tart and slightly bitter. The Damson stands today as an endangered variety from a bygone era.

The turn of the 20th century marked what many consider to be the golden age of fruit and vegetable propagation in the United States—by 1915, over 7,500 new and unique varieties were introduced and also catalogued as watercolors by government commissioned artists. This progressive era was short-lived as post-war developments in commercial farming and mass distribution forced the majority of these varieties into extinction. Grown in limited quantities by stubborn farmers, the Damson today flutters the heart of a farmer's market passerby.

Averell lends a drying effect to cocktails and offers acidity outside of citrus. Its mid-weight alcohol content makes it versatile. Try showcasing it in a two-ingredient refresher such as Averell with bitter lemon soda or ginger beer served over ice in a tall glass. Or take it one step further by creating a classic sour with lemon, egg white and club soda. Using Averell in stirred drinks gives dried fruit and sweet spice components, which can be useful with pork, poultry and game birds.

unopened, store verticallyunopened, store vertically
keeps 0-3 years
once openedonce opened
keeps 1-2 years
(room temp)
serving suggestionserving suggestionserving suggestionserving suggestion
pour varies

About American Gin Company

The New York-based American Gin Company produces small-batch gin and Averell Damson Gin Liqueur. Full details

About Gin/Gin Liqueur

Gin is a neutral spirit flavored with juniper and various botanicals, including coriander, angelica and lemon and orange peel. It is rooted in the 15th-century Dutch juniper spirit Genever, whose malt-forward character contrasts with descendant gins such as Old Tom (lightly sweetened, rounded) London dry (sharp, angular, dry), Plymouth (mild, flavorful), Navy (potent and intense) and New West/Modern (neo-classic to unique). Gin has long been used in Great Britain as the base for fruit, floral and herb liqueurs, giving rise to the warm-weather tradition of gin “cups.” Full details

RECIPES See all 23 recipes for this product 23 recipes available at

Cayuga Cup

Build in a collins glass filled with ice:

2 oz Averell Damson Gin

3 oz ginger ale, lemon soda, orange soda or lime soda

Garnish with seasonal fruit, a slice of cucumber, and a lemon wedge.

Count of Mount Kisco

Stir with ice:

1 oz Averell Damson Gin

1 oz Dolin Dry Vermouth de Chambéry

1 oz Salers Gentian Apéritif

Strain into a double rocks glass filled with ice.

Garnish with a grapefruit peel.

Damson Gin Fizz

Build in a collins glass filled with ice:

2 oz Averell Damson Gin

0.25 oz lemon juice

4 oz club soda

Damson-Pisco Sour

Dry shake:

1 oz Averell Damson Gin

1 oz pisco

0.5 oz lime juice

0.5 oz agave nectar

1 egg white

Shake again with ice.

Strain into a coupe.

Garnish with Chuncho Amargo bitters dropped into the foam and swirled.

Plum Negroni

Stir with ice:

1.25 oz Averell Damson Gin

1 oz Mattei Cap Corse Blanc Quinquina

0.75 oz Comoz Blanc Vermouth de Chambèry

Strain into a rocks glass filled with ice.

Garnish with a basil leaf.

SKU Vintage Region Origin Desc Cepage % Alc Size/Pack Finish BTL Barcode Cs Barcode Cs Wgt
HZ 1500NVNew YorkUSGin Liqueur33.0%750/12T Cap0949225250171009492252501416.00 kg