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An example of the Hay Now, Hay Now, the mixed drink (drink), by Ariana Victoria, Lockhart, TX, featuring Alpeggio Hay Liqueur, Cocchi Vermouth di Torino ‘Storico’, and rye whiskey

 Hay Now, Hay Now

Stir with ice:

1.5 oz Alpeggio Hay Liqueur

0.75 oz Cocchi Vermouth di Torino ‘Storico’

0.75 oz single barrel rye whiskey

Strain into a double rocks glass over large ice cube.

Ariana Victoria, Lockhart, TX


Vermouth
Cocchi Vermouth di Torino ‘Storico’ bottle

Cocchi Vermouth di Torino ‘Storico’

ItalyPiemonteVermouth di Torino DOP 16.0% ABV

16.0% ABV

The last remaining example of appellation Vermouth di Torino to comply with all of the classical requirements, Cocchi Vermouth di Torino ‘Storico’ has been produced since 1891. Cocchi uses estate Moscato as the wine base, and vibrant, spicy botanicals such as cocoa, citrus, ginger, and rhubarb. In contrast with other popular Italian vermouths, Cocchi Vermouth di Torino ‘Storico’ retains wines of Piedmont as the base and avoids a heavy sheen of vanilla that clashes with other cocktail ingredients. Vermouth di Torino stands apart as one of only two protected geographical indications of origin for vermouth, and is the style referenced by classic cocktail books when discussing “Italian vermouth.” Full details

Cocchi Vermouth di Torino ‘Storico’ label

SKU Vintage Region Origin Desc Cepage % Alc Size/Pack Finish BTL Barcode Cs Barcode Cs Wgt
HZ 9121NVPiemonteITVermouth; SweetMoscato16.0%375/12T Cap80071170113270800711701141911.30 kg
HZ 9120NVPiemonteITVermouth; SweetMoscato16.0%750/12T Cap8007117010108800711701110515.50 kg
Floral/Herbal/Amaro Liqueurs
Alpeggio Hay Liqueur bottle

Alpeggio Hay Liqueur

ItalyTrentino-Alto Adige 24.0% ABV

24.0% ABV

In high alpine meadows, or ‘Alpeggio,’ a magical aroma arises as the sun slowly dries the native plants and flowers that comprise wild mountain valley hay. Capturing this essence in a liqueur is a tradition that extends from Italy’s Dolomites, though the Austrian Alps, into Bavaria. Select alpine meadow hay botanicals within deliver fine grassy and floral aromas, also giving notes of green tea, chocolate, honey, and a hint of cinnamon. Enjoy neat, with soda or tonic, or mix with gin, white rum, or young Scotch. Full details

Alpeggio Hay Liqueur label

SKU Vintage Region Origin Desc Cepage % Alc Size/Pack Finish BTL Barcode Cs Barcode Cs Wgt
HZ 9328NVTrentino-Alto AdigeITLiqueur; Herbal24.0%750/12screwcap80185710021968018571022194