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An example of the Simply Red, the mixed drink (cocktail) featuring rooibus (brewed), and Averell Damson Plum Gin Liqueur; photo by Lee Edwards

 Simply Red

Build in warmed mug:

2 oz Averell Damson Gin

0.25 oz sugar or honey

6 oz Rooibos Tea

Garnish with a cinnamon stick, and stir frequently


Averell Damson Gin

Averell Damson Gin

New York 33.0% ABV

33.0% ABV

Averell is an exceptionally bright liqueur—the fresh-pressed juice of heirloom Damson Plums married to a botanical gin marked by juniper, warm winter spices, bay leaf and ginger. Delicious with seltzer, sparkling wine or ginger beer, in both hot and cold black tea, or on its own, over ice. The history of the Damson dates to the dawn of civilization. Prized by the Romans and Crusaders, its cultivation spread throughout Europe and later to the orchards of North American colonial settlers who appreciated its nervy character: rich, intensely tart and slightly bitter. The Damson stands today as an endangered variety from a bygone era. Full details

Averell Damson Gin
Averell Damson Gin

SKU Vintage Region Origin Desc Cepage % Alc Size/Pack Finish BTL Barcode Cs Barcode Cs Wgt
HZ 1500NVNew YorkUSGin Liqueur33.0%750/12T Cap0949225250171009492252501416.00 kg