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Auvergne/Massif Central

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Categories: Floral/Herbal/Amaro Liqueurs

One of the least populated regions in France, the Auvergne region nevertheless has a rich agricultural, gastronomic and culinary history. Part of the Massif Central, it is marked by pastures, mountain plateaus, and the Allier forests, celebrated as a source for some of the finest ‘French oak’ wine barrels. The region is home to both Limousin beef and Salers dairy cattle - the latter responsible for the Salers and Cantal cheeses which, along with Bleu d’Auvergne, Fourme d’Ambert and Saint-Nectaire, make this one of the cheese capitals of France. Auvergne is also associated with its tradition of bitter gentian aperitif liqueurs, made from Gentiana lutea, a species of gentian found in the Massif Central’s high mountain pastures and prized as a source of the finest gentian root. The town of Salers lends its name to the oldest and most classic of these bitter aperitifs: Salers Gentian Aperitif Liqueur.

    Salers Gentian Apéritif bottle

    Salers Gentian Apéritif

    FranceAuvergne 16.0% ABV

    16.0% ABV

    One of the most classic French aperitifs is a pour of gentiane liqueur on the rocks with a squeeze of lemon. Salers is the oldest gentian liqueur of the Massif Central, birthplace to this style of product. It distinguishes itself with a pure, firm, rustic earthy profile. Unlike its larger rivals, Salers is less sweet and does not add artificial yellow color, revealing a beautiful natural straw color. Enjoy with ice and lemon, lemonade, in the Blond Negroni with gin and Dolin blanc, or as an earthy base note in a variety of cocktails. With the addition of a pinch of salt, Salers takes on herbal, tequila-like flavors. Full details

    Salers Gentian Apéritif label